Booker Announces Introduction of Bill to Ban Surveillance Advertising – Senator Cory Booker

Posted By on January 24, 2022

WASHINGTON, D.C. Today, U.S. Senator CoryBooker(D-NJ) announced the introduction of theBanning Surveillance Advertising Act,legislation that prohibits advertising networks and facilitators from using personal data to target advertisements, with the exception of broad location targeting to a recognized place, such as a municipality. The bill also prohibits advertisers from targeting ads based on protected class information, such as race, gender, and religion, and personal data purchased from data brokers. The bill makes explicit that contextual advertising, which is advertising based on the content a user is engaging with, is allowable. Congresswomen Anna G. Eshoo (D-CA) and Jan Schakowsky (D-IL) introduced theBanning Surveillance Advertising Acttoday in the House.

Surveillance advertising is a predatory and invasive practice. The hoarding of peoples personal data not only abuses privacy, but also drives the spread of misinformation, domestic extremism, racial division, and violence, saidSenatorBooker. With the introduction of the Ban Surveillance Advertising Act, advertisers will be forced to stop exploiting individuals online behavior for profits and our communities will be safer as a result.

The surveillance advertising business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting. This pernicious practice allows online platforms to chase user engagement at great cost to our society, and it fuels disinformation, discrimination, voter suppression, privacy abuses, and so many other harms. The surveillance advertising business model is broken, saidRep. Eshoo.Im proud to partner with SenatorBookerand Congresswoman Schakowsky on legislation to ban this toxic business model that causes irreparable harm to consumers, businesses, and our democracy.

Surveillance advertising is at the heart of every exploitative online business model that exacerbates manipulation, discrimination, misinformation, extremism, and fundamentally violates peoples privacy in ways they would never choose if given a true choice. The Banning Surveillance Advertising Act will put a stop to this repulsive practice and therefore protect consumers by removing the financial incentive for companies to exploit consumers personal information and help stop a morass of online harms. Im proud to join my colleagues Representative Eshoo and SenatorBookerto stop this poisonous practice, saidRep. Schakowsky. I remain committed to passing bipartisan, comprehensive consumer data privacy legislation, and I believe a ban on this practice should be a part of any such privacy law. I look forward to continued discussion with Energy and Commerce Members on both sides of the aisle in order to achieve this outcome.

TheBanning Surveillance Advertising Actis supported by leading public interest organizations, academics, and companies with privacy-preserving business models, including the following:

Quotes from endorsing organizations can be viewedhere.

The full text of the legislation can be viewedhere.

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Booker Announces Introduction of Bill to Ban Surveillance Advertising - Senator Cory Booker

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