Brands that pulled Facebook ads with #StopHateForProfit campaign – Fox Business

Posted By on July 23, 2020

Tech Analyst Shana Glenzer discusses how Facebook and CEO Mark Zuckerberg are handling the ad boycott which could have potentially large economic impact.

Hundreds of advertisers, non-profit organizations and people began boycotting Facebook for not doing enough to stop hate speech on the social media platform startingon July 1.

A campaign backed by the NAACP, Anti-Defamation League,Sleeping Giants and other activist organizations, called Stop Hate for Profit, called on businesses to stop advertising on the site in June after the death of George Floyd.

"We know what Facebook did," the campaign's website reads. "Theyallowed incitement to violence against protesters fighting for racial justice in America in the wake of George Floyd, Breonna Taylor, TonyMcDade,AhmaudArbery, RashardBrooks and so many others."

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Facebook users won't see any ads from these big brands on the platform any time soon:

A full list of brands can be viewed on the campaign's website.

FACEBOOK IS CONSIDERING A BAN ON POLITICAL ADS: REPORT

Major nonprofit organizationsthat stopped advertising on Facebook include Black Lives Matter, Boston Children's Hospital, DoSomething.org, Main Street Alliance, The Catholic University of America and others.

Facebook CEO Mark Zuckerberg reportedly told employees during a town hall that his "guess is that all these advertisers will be back on the platform soon enough," according to a transcript obtained by The Information.

HOW FACEBOOK FACT CHECKS WORK

A Facebook spokesperson previously told FOX Business that the company only makes "policy changes based on principles, not revenue pressures."

Facebook CEO Mark Zuckerberg speaks at the Paley Center in New York. (AP Photo/Mark Lennihan)

"We take these matters very seriously and respect the feedback from our partners. Were making real progress keeping hate speech off our platform, and we don't benefit from this kind of content," the spokesperson said. "But as we've said, we make policy changes based on principles, not revenue pressures."

Civil rights auditors hired by Facebook to analyze the company's efforts to make the platform safe and remove hate speech criticized the platform for not taking down President Trump's posts about mail-in ballot fraud. Twitter labeled the same posts from Trump posted to its platform with fact-check information.

FACEBOOK PUTS DISCLAIMER ON TRUMP POST ON MAIL-IN VOTING

"Facebook's failure to remove the Trump voting-related posts and close enforcement gaps seems to reflect a statement of values that protecting free expression is more important than other stated company values," the auditors wrote.

Facebookpreviously had a policy that said the website would not fact-check politicians in an effort to give users the opportunity to make their own conclusions about a politician's posts. The platform has updated those policies so that it will start labelingcontent it previously would not have flagged if they were deemed "newsworthy," including posts from politicians.

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