Verizon drops Facebook ads after being called out, and Apple shuts stores again: Friday Wake-Up Call – AdAge.com

Posted By on June 26, 2020

Just briefly

Penn's play: The Stagwell Group late Thursday proposed a merger with MDC Partners in a move that would combine two firms led by Mark Penn into a $2 billion agency group.The combined firms would generate $35 million in cost synergies, Penn estimates.

Black, Pride: Ben & Jerrys, Chipotle and streaming services are celebrating Pride with campaigns that also elevate the Black community. Black LGBTQ+ individuals were a large part of New York Citys Stonewall Inn protests of 1969, the start of Pride, writes Ad Ages Ilyse Liffreing. Many believe that the uprising was initiated when police tried to shove Black lesbian Storm Delarverie into a police car. Netflixs virtual event features Laverne Cox, and Amazon Prime is offering dance classes, makeup tutorials and documentaries. And Karamo Brown of Queer Eye is taking over Chipotles TikTok.

Running backward: Ad portrayals of women didnt improve last year, according to a new study from Cannes Lions and The Geena Davis Institute on Gender in Media. Male characters outnumber female characters by almost two-to-one and have twice the screen time and speaking time as women, writes Ad Ages Luke Guillory. Although 10 percent of people globally identify as LGBTQ+, they represented just 1.8 percent of characters with discernible sexual orientation; people with disabilities and the elderly are underrepresented. Depictions of people of color also fell 5 percent from 2018.

Magnified voices: Twitter is taking Black Lives Matterone of its most popular hashtagsout-of-home. Real Tweets from Black users around the world have been magnified on out-of-home signs in U.S. cities where major protests have occurred, writes Ad Ages Ann-Christine Diaz. They include messages from writer Ashley Simpo, Bernice King, CEO of The King Center and daughter of Martin Luther King Jr. and Coretta Scott King, writer and marketer Frederick T. Joseph and many more.

That does it for todays Wake-Up Call. Thanks for reading and we hope you are all staying safe and well. For more industry news and insight,follow us on Twitter:@adage.

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Verizon drops Facebook ads after being called out, and Apple shuts stores again: Friday Wake-Up Call - AdAge.com

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