Where Kanye Wests brand deals stand amid anti-Semitism, WLM controversies – Page Six

Posted By on October 19, 2022

Will any brands still work with Kanye West?

The rapper, 45, invited a whirlwind of controversy with his Yeezy Season 9 show at Paris Fashion Week in early October 2022, which featured T-shirts emblazoned with the phrase White Lives Matter.

Since the backlash began from fellow celebrities, fans, fashion critics and more West, who legally changed his name to Ye in 2021, has doubled down on his political statements, not only defending the designs and their message, but also spewing anti-Semitic comments.

In addition to getting locked out of various social media accounts for violating platform rules in recent days, Wests also thrown his many brand deals into jeopardy with his behavior. Below, a rundown of where he stands with Gap, Adidas, Balenciaga and others.

West was the one who pulled the plug on his 10-year deal with Gap in September 2022 (well ahead of his inflammatory Yeezy runway show), but the feelings may have been mutual. In a letter sent to the retail giant, the stars legal team alleged that Gap didnt deliver on promises to release certain styles and open dedicated Yeezy Gap stores as planned, leaving them with no choice but to terminate their collaboration.

In an internal email to Gap employees obtained by Page Six Style, Gap Brands President & CEO Mark Breitbard confirmed the partnership was kaput.

While we share a vision of bringing high-quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap,howwe work together to deliver this vision is not aligned. And we are deciding to wind down the partnership, he wrote, before stating that the company did uphold its promises.

Though Wests relationship with Adidas has been up and down due to his apparent frustrations with the retailer, it wasnt until October 2022 after the White Lives Matter firestorm that the company announced that its partnership with the star was under review.

After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review, Adidas shared in a statement. We will continue to co-manage the current product during this period.

West responded to the statementon Instagram, writing, FK ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLE MY DESIGNS.

The All of the Lights rapper has claimed the corporation delayed production onhis Yeezy Gap Engineered by Balenciaga collection, made design and hiring decisions without his input, launched Yeezy Day without his blessing and more.

West also released a bizarre video from a meeting with Adidas execs, during which he forced them to watch a pornographic video the plot of which was apparently meant to serve as a metaphor for the nightmare the company put him through.

The musicians Adidas contract began in 2013 and was intended to last through 2026, with the brand handling manufacturing and distribution for Wests Yeezy brand.

Conservative commentator Candace Owens who attended Wests fashion show wearing one of his White Lives Matter shirts and has been a staunch supporter of the rappers as of late claimed via Twitter that JP Morgan sentYe an official letter of termination with no official reason given.

I was told there was no official reason given, but they sent this letter as well to confirm that he has until late November to find another place for the Yeezy empire to bank,she said, sharing a photo of the notice without clarifying when it was sent.

Ye has worked closely with Balenciaga creative director Demna for years, collaborating with the designer on looks for his ex-wife, Kim Kardashian, and even making his runway debut for the luxury label at Paris Fashion Week in October 2022, opening the spring 2023 show in tactical gear and a branded mouthguard.

But now, it seems the brand is putting some distance between itself and West; Vogue appears to have deleted Wests photo from its coverage of the Balenciaga show. As for the Yeezy Gap Engineered by Balenciaga collaborations, a select few pieces are still available to shop on the Yeezy Gap website, but the entire collection has been removed from Farfetch.

View original post here:

Where Kanye Wests brand deals stand amid anti-Semitism, WLM controversies - Page Six

Related Posts


Comments are closed.

matomo tracker